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Our Mission

For 125 years JOHNSON’S^® mission has been to create the gentlest baby products in the world. Products so mild, they can be used for every age and stage of a baby’s life. That’s our standard of gentle.

Watch our story

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Our Safety Standards

Find out how JOHNSON’S^® baby products are formulated and tested to meet the highest standards of safety and quality.

Baby Product Safety Standards

natural ingredients coconut

Our Ingredients

Learn about JOHNSON’S^® commitment to gentle and safe ingredients and find information about specific ingredients found in our baby skin care products.

Ingredients in Our Baby Products

Our Sustainability

Learn about our commitment to sustainability and our efforts to create a healthy planet for you and for your baby.

Baby wrapped in a towel

Frequently Asked Questions

Find answers to common questions about JOHNSON’S^® baby products here, including information on ingredients and product usage.

aloe vera plant

Our Standard for Natural

Learn more about the naturally derived ingredients in our JOHNSON’S^® products

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Scents and Fragrance

Learn about the link between smell and memory and find out how JOHNSON’S^® brand uses the power of scent to enhance baby products.

Scents and Fragrance in Our Baby Products

Products For
Every Age &
Stage

Find the ideal products for your baby at
every age and stage, from newborn to active
baby and toddler.

Products with a Purpose