Our 5 Step Safety Process

Babies are inspirational. With their contagious smiles and laughs, and irresistible soft skin, they transform us into being more giving and protective people. They are the reason behind why you do what you do.

Here at JOHNSON’S^®, we feel the same way. That’s why, for over 125 years, we’ve  utilised the latest science to create safe, mild, and effective baby products.

Babies are our future; they’re who we are and who inspire us most to care. 

We care about every little baby and every little detail.

We’re mums and dads too, and, like you, we want what’s best and safe for our little ones.

Our 5-Step Safety & Care Commitment means that our products are supported by science and are recommended by healthcare professionals all around the world.

 Step 1 – We are choosy. And patient. 

When it comes to what goes into our products, we source only from suppliers with the same rigorous quality and safety standards as us. On average, it takes 1 year for a new material to qualify for use.

 Step 2 – Every ingredient is thoroughly evaluated to be safe. 

In fact, every JOHNSON’S^® baby product is designed to meet or exceed the top internationally recognised regulatory standards.

 Step 3 – We go above and beyond with our ingredients by testing our formulas. 

Once we create product formulas, we test them with volunteers in a lab environment. Our experts test for every likely issue, including skin and eye irritation. A single product may be tested by more than 200 people. Depending on the product, we work with dermatologists, ophthalmologists, paediatricians, midwives, and other health care specialists to assess our products at home under normal use conditions to help ensure safety and efficacy. Thousands of families have tested our products before they were placed on the shelf.

 Step 4 – We carefully assess how real customers use our products. 

Products are tested for ways in which consumers might actually use them. In addition to consumers trying formulas at home during product testing, we also assess our formulas and packaging in the lab under several scenarios – extreme heat, cold, humidity and more – to ensure product safety, consistency and efficacy throughout shelf life.

 Step 5 – When it comes to safety, we never rest. 

We speak to thousands of mums, scientists, and regulators to remain vigilant. We make updates when necessary to ensure that every product we make is as safe as it is effective throughout its lifetime.

 You are our most important   expert  . 

If you have a question or suggestion about our Safety & Care Commitment, please call our consumer careline on 0808 238 1614